Skills & Competencies for Top Advertising Executive

Top Advertising Executive job profile

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JOB SUMMARY for Top Advertising Executive

Develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives.

JOB RESPONSIBILITIES for Top Advertising Executive

Oversees the creation and implementation of all advertising campaigns. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence.

Top Advertising Executive SALARY RANGE

BASE 50%
$271,747
TOTAL 50%
$348,927
Job Level
M06
Job Code
EX05000103
Education/Degree
Bachelor's Degree
Reports To
Top Management

Top Advertising Executive Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Top Advertising Executive skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Top Advertising Executive

1 Job Family Competencies – Advertising
Proficiency Level -4
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Cites examples of most common terminologies used in advertising.
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Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
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Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
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Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
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2 Job Family Competencies – Brand Management
Proficiency Level -4
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and benefits of brand management.
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Level 2 Behaviors
(Light Experience)
Assists in creating brand marketing plans to enhance business value.
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Level 3 Behaviors
(Moderate Experience)
Assures brand compliance to align with the business’ values and quality standards.
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Level 4 Behaviors
(Extensive Experience)
Consults with the management to execute brand portfolio.
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Level 5 Behaviors
(Mastery)
Champions the adoption of advanced brand marketing techniques and methods to ensure growth and sustainability.
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3 Top Advertising Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Advertising Executive
Proficiency Level - 4
5 Competency for - Top Advertising Executive
Proficiency Level - 5

14 soft skills or competencies (core competencies) for Top Advertising Executive

1 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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2 Core Competencies – Budgeting
Proficiency Level -5
Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Compiles a list of basic issues and risks for conducting our budget processes.
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Level 2 Behaviors
(Light Experience)
Applies established guidelines for conducting our budgeting processes.
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Level 3 Behaviors
(Moderate Experience)
Communicates budget objectives and plans to help identify financial trends and create budget forecasts.
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Level 4 Behaviors
(Extensive Experience)
Anticipates organizational income and expenses to make forecasts and develop budget plans.
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Level 5 Behaviors
(Mastery)
Adapts relevant industry trends on techniques in financial budgeting in our organization.
See 4 More Skill Behaviors
3 Top Advertising Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Advertising Executive
Proficiency Level - 4
5 Competency for - Top Advertising Executive
Proficiency Level - 5

Summary of Top Advertising Executive skills and competencies

There are 0 hard skills for Top Advertising Executive.
10 general skills for Top Advertising Executive, Advertising, Brand Management, Creative Management, etc.
14 soft skills for Top Advertising Executive, Products And Services, Budgeting, Customer Relationship Management, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Top Advertising Executive, he or she needs to be skilled in Products And Services, be an expert in Budgeting, and be an expert in Customer Relationship Management.

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